What sparks inspiration for Olivia Rubin's effervescent, candy-colored collection? "Rainbows are a constant source," the London designer says. But that's only the beginning. Her moodboards are delightfully offbeat—anything from English china tea sets to old-school sneakers get Rubin's creative juices flowing. While there's no predicting what might evolve into an idea for a piece, several playful elements reappear season after season (and keep her loyal fans coming back for more): whimsical prints, light-catching sequins, and, yes, a ROYGBIV color palette. Meaning, your wardrobe's about to get a whole lot happier.
Want 15% off your first purchase?
Sign up for Shopbop emails and make your closet (very) happy.
Thanks for signing up — and welcome!
Check your inbox for further details from us.
There was an error. Please try again later.